SONIC NEEDED IN FRANKLIN

The City of Franklin encourages SONIC to come to our town.


Every spring through summer, Franklin, Texas’ impressive, multi-million-dollar Ranch Community Park is booked solid with weekend Texas Premier and American Sporting Events baseball tournaments. These attract large numbers of players, coaches, parents, grandparents, siblings, and others to Franklin. Biennial national Little Dribblers’ tournaments do likewise and always swamp local hotels and restaurants. 


While having these sporting activities in Franklin is very exciting, our small town has precious few eating places to accommodate visitors and locals in the Franklin city limits. We are, therefore, anxious to expand available local in-town food service options. 


In recent years, two different local investor groups have approached Sonic and received favorable responses about building a stand-alone franchise Sonic in Franklin. 


Just like some of your company’s newest stores, a convenient Franklin location would serve an existing and changing, proven, strong, and local customer base well by:


  • Creating pleasant dining experiences,
  • Providing the latest layout and design,
  • Offering a wider assortment of food offerings,
  • Generating income for SONIC, and 
  • Generating greater sales tax revenues for the City of Franklin.

A prime high visibility W US79 highway frontage is available inside the Franklin city limits. It is convenient to highway traffic, the high school, new jail site, nursing home, downtown, and Robertson County Courthouse. For greater accessibility and safety, the city is trying to get the highway turning lane extended all the way from Cook’s Lane through town. 


Franklin is in the shadow of Texas A&M and convenient to everything in central Texas. TxDOT estimates that US79 in Franklin gets upwards of 7,800 vehicles per day (that is some 2.8 million vehicles per year). Using TxDOT’s estimated average of 2.5 people per vehicle, this means that some 7 million potential vehicular customers travel US79 through Franklin a year! 


These conservative weekday motorist estimates are far greater on Aggie event and holiday weekends. What’s more, traffic on this highway is projected to continue to steadily increase in the years ahead. 


Don’t let Franklin’s modest population of 1,594 fool you. Greater Franklin is much bigger and possesses far greater economic potential than might be obvious to the casual observer. Consider the following:


  • Franklin’s 413 square mile school district (larger geographic area than the county’s other four school districts combined) attracts 1,200 students to one of three Franklin ISD campuses every school day. Approximately 60% of the total enrollment of Franklin High School, Franklin Middle School, and Roland Reynolds Elementary School lives outside the Franklin city limits and rides the bus to/from school. 5,441 voters reside in this massive school district. In addition to students, teachers, administrators, parents, grandparents, friends, and neighbors from far-flung locations in the county often take kids to/from school, attend school functions, and otherwise attend to students’ needs. 
  • Franklin ISD’s multi-million-dollar Ranch Community Park attracts Texas Premier and ASE baseball tournaments most weekends Spring through Summer. Then, every two years, Franklin hosts National Little Dribblers’ Tournaments that fill hotels and restaurants within a fifty-mile radius for almost a week.
  • Franklin and its environs have become home to Robertson County’s and north of Bryan/College Station’s residential housing boom. With residents attracted to its bucolic setting and exemplary school district, new homes on in-town parcels, out-of-town parcels, and one of seven recent subdivisions surrounding Franklin bring-in more and more residents.
  • Only 25 miles away, Texas A&M events (football games, NCAA tournaments, parents’ weekends, orientations, graduations, fire schools, etc.) draw visitors to our area.
  • Franklin’s Pridgeon Center routinely hosts gatherings that attract small to large groups of visitors to town for each event.
  • Franklin’s Drive-Thru Safari frequently attracts children and other family members to town. 
  • As the seat of Robertson County government, a recently renovated courthouse daily houses 125+ employees from around the county. They are in Franklin on weekdays to serve the countless numbers of customers courthouse activities draw to town. What’s more, an impressive new justice center/jail is being built on US79 in Franklin. These county-owned structures will be the two largest and busiest office buildings in Robertson County.
  • According to July 2017 US Census estimates, Robertson County has 17,203 residents. 
  • The City of Franklin routinely pulls in sales tax revenues comparable to other Texas towns twice its size. (~$430,000 a year)
  • 77856’s estimated median household income in 2016: $34,910. Estimated per capita income in 2016: $17,463.
  • Compare Franklin’s reasonable local tax rates to other jurisdictions. Robertson County = 0.48500; Robertson County Emergency Services District = 0.08510; City of Franklin = 0.045326; Franklin ISD = 1.23000. 
  • Reasonable electricity and water rates are also available. Franklin is respectively served by Entergy and City of Franklin; nearby rural areas are served by Navasota Valley Electric and Robertson County Water Supply.

Major nearby employers include: 


  • Union Pacific,
  • Luminant’s Oak Grove Power Plant (the flagship of this company),
  • Luminant’s Kosse Mine, 
  • Jewett’s Nucor Steel, 
  • Sanderson Farms’ Easterly Feed Mill, 
  • Kiewit’s Walnut Creek Mine,
  • Kiewit’s Twin Oaks Power Plant, 
  • Franklin ISD,
  • Robertson County, and 
  • GATX’s longtime, and currently expanding, rail car maintenance facility.

Note: Both power plants routinely bring-in large numbers of maintenance shut-down and other contractors.


Nearby major regional economic development projects include:


  • Union Pacific’s mega Brazos Yard (north of nearby Mumford, the state’s largest, $750 million, railroad classification yard). An estimated 1,500 temporary construction workers over a four-year period have already started building this yard. With transfers and new hires, an estimated 350 local jobs will result; and
  • National Gypsum’s proposed wallboard plant just north of nearby Calvert (65 full-time jobs and several hundred temporary construction workers).

Temporary workers from the above are in addition to the farmers, ranchers, chicken-raisers, hog, deer, and other hunters, fishermen who come from or are attracted to our bucolic agricultural setting. Once a hotbed of oil and gas exploration activities, countless existing wells are still routinely serviced nearby. Renewed oil and gas exploration and drilling is likely. 


Franklin has several hotels that routinely increase the numbers of people in town. These include: Franklin Town Center Best Western (51 rooms), Franklin Inn & Suites (41), Franklin Pioneer Motel (6). Several nearby RV parks (RV Relay Station, Central Texas RV Park, BAR-NEL RV Park) and other accommodations (7th Inning Stretch Cabins, ITLDO Ranch, Weekend Veranda Country Cabins) help serve visitor needs.


Franklin’s other commercial enterprises include: Wells Fargo Bank, South Star Bank, Robertson County Bank, Farmers State Bank, Love Abstract & Title, Robertson County Title, Health Point Family Clinic, Franklin Nursing Home, William J. Baxter, DDS, Elms Orthodontics, Robertson County Emergency Medical Services, Franklin Food Pantry, (a) Smitherman, (b) Foreman, (c) Palmos, Russ, McCullough, & Russ law firms, Franklin Supermarket, Knuckleheads, Standley’s Feed & Hardware, The Lube Exchange, 2 CEFCO’s, Lion’s Den convenience store, Dollar General, Pizza Hut, Subway, Amigo’s y Familia, The Gym, Louie’s Ice House, Dairy Queen, Horseshoe Café, GooRoo’s Wood Fired Pizza and Taco Street occasional food trucks, Duffey Drug, Radio Shack, Franklin Auto Supply (NAPA), Dragonfly Day Care, (a) Leamon, (b) Captiva, (c) White & Associates, (d) Texas Land Company, and (e) Franklin Realty, Owen & Ceme, Lone Star Tanning, Magic Nails, Country Flowers & Gifts, Leap of Faith Design, Dianne’s Mini Shoppe, Mullinix Dozing, USDA county office, and Franklin Body Shop & Garage. 


Nearby, but outside the city limits, are:  New Baden General Store & Restaurant, Mud Creek Country Store, Owensville Store, Bald Prairie Store, Camp Creek Store, Rocken S Saloon, Dixie Café, Chicken Express, Robertson County Veterinary Clinic, Dr. Alicia Hogan’s Mobile Vet Clinic, BCS Automotive & Welding, J&S Tire Center, Moonlight Energy Services, Country Life Equipment Co., Lamar Spikes Dozer, Robertson County Farm Bureau, Xtreme Fitness/Cheer/Tumbling, RV Relay Station, Mini-Storage, and Robertson County Water Supply. Franklin’s sales tax revenues would obviously be far greater were these entities inside the city limits. 


Franklin offers one-stop service to SONIC and its franchisee for obtaining a variety of economic development incentives. We look forward to helping SONIC open within the Franklin city limits. 


To schedule a visit, ask questions, or make comments, please contact:


William Kent Brunette

Franklin Economic Development Consultant

Cell: 979.820.0066

Facebook: @robcotx

E-Mail: brunette@robcotx.com

FRAZIER ENTERPRISES McDONALD's NEEDED IN FRANKLIN

The City of Franklin encourages a Frazier Enterprises McDonald’s to come to our town.


Every spring through summer, Franklin, Texas’ impressive, multi-million-dollar Ranch Community Park is booked solid with weekend Texas Premier and American Sporting Events baseball tournaments. These attract large numbers of players, coaches, parents, grandparents, siblings, and others to Franklin. Biennial national Little Dribblers’ tournaments do likewise and always swamp local hotels and restaurants. 


While having these sporting activities in Franklin is very exciting, our small town has precious few eating places to accommodate visitors and locals in the Franklin city limits. We are, therefore, anxious to expand available local in-town food service options. 


Just like your Bryan, Marlin, Caldwell, Rockdale, and Hearne stores, a convenient Franklin location would serve an existing and changing, proven, strong, and local customer base well by:


  • Creating pleasant dining experiences,
  • Providing the latest layout and design,
  • Providing a wider variety of food offerings in Franklin,
  • Generating income for Frazier Enterprises and McDonald’s, and 
  • Generating greater sales tax revenues for the City of Franklin.

Several prime high visibility W US79 highway frontage parcels are available inside the Franklin city limits. These are convenient to the Franklin Ranch Community Park, highway traffic, local schools, new jail site, nursing home, downtown, and Robertson County Courthouse. For greater accessibility and safety, the city is trying to get TxDOT to extend the highway turning lane all the way from Cook’s Lane through town. 


Franklin is in the shadow of Texas A&M and convenient to everything in central Texas. TxDOT estimates that US79 in Franklin gets upwards of 7,800 vehicles per day (that is some 2.8 million vehicles per year). Using TxDOT’s estimated average of 2.5 people per vehicle, this means that some 7 million potential vehicular customers travel US79 through Franklin per year! 


These conservative weekday motorist estimates are far greater on Aggie event and holiday weekends. What’s more, traffic on this highway is projected to continue to steadily increase in the years ahead. 


Don’t let Franklin’s modest population of 1,594 fool you. Greater Franklin is much bigger and possesses far greater economic potential than might be obvious to the casual observer. Consider the following:


  • Franklin’s 413 square mile school district (larger geographic area than the county’s other four school districts combined) attracts 1,200 students to one of three Franklin ISD campuses every school day. Approximately 60% of the total enrollment of Franklin High School, Franklin Middle School, and Roland Reynolds Elementary School lives outside the Franklin city limits and rides the bus to/from school. 5,441 voters reside in this massive school district. In addition to students, teachers, administrators, parents, grandparents, friends, and neighbors from far-flung locations in the county often take kids to/from school, attend school functions, and otherwise attend to students’ needs. 
  • Franklin ISD’s multi-million-dollar Ranch Community Park attracts Texas Premier and ASE baseball tournaments most weekends Spring through Summer. Then, every two years, Franklin hosts National Little Dribblers’ Tournaments that fill hotels and restaurants within a fifty-mile radius for almost a week.
  • Franklin and its environs have become home to Robertson County’s and north of Bryan/College Station’s residential housing boom. With residents attracted to its bucolic setting and exemplary school district, new homes on in-town parcels, out-of-town parcels, and one of seven recent subdivisions surrounding Franklin bring-in more and more residents.
  • Only 25 miles away, Texas A&M events (football games, NCAA tournaments, parents’ weekends, orientations, graduations, fire schools, etc.) draw visitors to our area.
  • Franklin’s Pridgeon Center routinely hosts gatherings that attract small to large groups of visitors to town for each event.
  • Franklin’s Drive-Thru Safari frequently attracts children and other family members to town. 
  • As the seat of Robertson County government, a recently renovated courthouse daily houses 125+ employees from around the county. They are in Franklin on weekdays to serve the countless numbers of customers courthouse activities draw to town. What’s more, an impressive new justice center/jail is being built on US79 in Franklin. These county-owned structures will be the two largest and busiest office buildings in Robertson County.
  • According to July 2017 US Census estimates, Robertson County has 17,203 residents. 
  • The City of Franklin routinely pulls in sales tax revenues comparable to other Texas towns twice its size. (~$430,000 a year)
  • 77856’s estimated median household income in 2016: $34,910. Estimated per capita income in 2016: $17,463.
  • Compare Franklin’s reasonable local tax rates to other jurisdictions. Robertson County = 0.48500; Robertson County Emergency Services District = 0.08510; City of Franklin = 0.045326; Franklin ISD = 1.23000. 
  • Reasonable electricity and water rates are also available. Franklin is respectively served by Entergy and City of Franklin; nearby rural areas are served by Navasota Valley Electric and Robertson County Water Supply.

Major nearby employers include: 


  • Union Pacific,
  • Luminant’s Oak Grove Power Plant (the flagship of this company),
  • Luminant’s Kosse Mine, 
  • Jewett’s Nucor Steel, 
  • Sanderson Farms’ Easterly Feed Mill, 
  • Kiewit’s Walnut Creek Mine,
  • Kiewit’s Twin Oaks Power Plant, 
  • Franklin ISD,
  • Robertson County, and 
  • GATX’s longtime, and currently expanding, rail car maintenance facility.

Note: Both power plants routinely bring-in large numbers of routine maintenance shut-down and other contractors.


Nearby major regional economic development projects include:


  • Union Pacific’s mega Brazos Yard (north of nearby Mumford, the state’s largest, $750 million, railroad classification yard). An estimated 1,500 temporary construction workers over a four-year period have already started building this yard. With transfers and new hires, an estimated 350 local jobs will result; and
  • National Gypsum’s proposed wallboard plant just north of nearby Calvert (65 full-time jobs and several hundred temporary construction workers).

Temporary workers from the above are in addition to the farmers, ranchers, chicken-raisers, hog, deer, and other hunters, fishermen who come from or are attracted to our bucolic agricultural setting. After all, Franklin is only 30 minutes away from 13,680-acre Lake Limestone, 900-acre Camp Creek Lake, and Hilltop Lakes. 


Once a hotbed of oil and gas exploration activities, countless existing wells are still routinely serviced near Franklin. Renewed oil and gas exploration, drilling, and hydraulic fracturing crews are already trickling into Franklin. Three major new gas pipelines are being built in the county.


Franklin has several hotels that routinely increase the numbers of people in town. These include: Franklin Town Center Best Western (51 rooms), Franklin Inn & Suites (41), Franklin Pioneer Motel (6).  


Several nearby RV parks (RV Relay Station, Central Texas RV Park, BAR-NEL RV Park) and other accommodations (7th Inning Stretch Cabins, ITLDO Ranch, Weekend Veranda Country Cabins) help serve visitor needs.


Franklin’s other commercial enterprises include: Wells Fargo Bank, South Star Bank, Robertson County Bank, Farmers State Bank, Love Abstract & Title, Robertson County Title, Health Point Family Clinic, Franklin Nursing Home, William J. Baxter, DDS, Elms Orthodontics, Robertson County Emergency Medical Services, Franklin Food Pantry, (a) Smitherman, (b) Foreman, (c) Palmos, Russ, McCullough, & Russ law firms, Franklin Supermarket, Knuckleheads, Standley’s Feed & Hardware, The Lube Exchange, 2 CEFCO’s, Lion’s Den convenience store, Dollar General, Pizza Hut, Subway, Amigo’s y Familia, The Gym, Louie’s Ice House, Dairy Queen, Horseshoe Café, GooRoo’s Wood Fired Pizza and Taco Street occasional food trucks, Duffey Drug, Radio Shack, Franklin Auto Supply (NAPA), Dragonfly Day Care, (a) Leamon, (b) Captiva, (c) White & Associates, (d) Texas Land Company, and (e) Franklin Realty, Owen & Ceme, Lone Star Tanning, Magic Nails, Country Flowers & Gifts, Leap of Faith Design, Dianne’s Mini Shoppe, Mullinix Dozing, USDA county office, and Franklin Body Shop & Garage. 


Nearby, but outside the city limits, are:  New Baden General Store & Restaurant, Mud Creek Country Store, Owensville Store, Bald Prairie Store, Camp Creek Store, Blue Moon BBQ, Rocken S Saloon, Dixie Café, Chicken Express, Robertson County Veterinary Clinic, Dr. Alicia Hogan’s Mobile Vet Clinic, BCS Automotive & Welding, J&S Tire Center, Moonlight Energy Services, Country Life Equipment Co., Lamar Spikes Dozer, Robertson County Farm Bureau, Xtreme Fitness/Cheer/Tumbling, RV Relay Station, Mini-Storage, Navasota Valley Electric Co-op, and Robertson County Water Supply. 


Franklin’s sales tax revenues would obviously be far greater were these entities inside the city limits. 


The City of Franklin offers one-stop service to Frasier Enterprises and McDonald’s for obtaining a variety of economic development incentives. We look forward to helping your company open a stand-alone or convenience store location within the Franklin city limits. 


To schedule a visit, ask questions, or make comments, please contact:


William Kent Brunette

Franklin Economic Development Consultant

Cell: 979.820.0066

Facebook: @robcotx

E-Mail: brunette@robcotx.com


Proposal sent to:

Bob & Sylvia Frazier

Frazier Management

2714 Broadmoor Drive,

Bryan, Texas 77802

218.615.5429


EXPANDED CEFCO DINING OPTIONS ARE NEEDED IN FRANKLIN

The City of Franklin encourages CEFCO to consider expanding its footprint and adding a Sonic, Huddle House, Carl’s Jr. or Fresh Eats Café to its offerings in our town.


Every spring through summer, Franklin, Texas’ impressive, multi-million-dollar Ranch Community Park is booked solid with weekend Texas Premier and American Sporting Events baseball tournaments. These attract large numbers of players, coaches, parents, grandparents, siblings, and others to Franklin. Biennial national Little Dribblers’ tournaments do likewise and always swamp local hotels and restaurants. 


While having these sporting activities in Franklin is very exciting, our small town has precious few eating places to accommodate visitors and locals in the Franklin city limits. We are, therefore, anxious to expand available local in-town food service options. 


CEFCO already has a major, but limited, presence in our community. There are two small CEFCO stores within several blocks of each other on high visibility US79. The city is grateful to have both of these convenience stores serving local customers. CEFCO is uniquely situated to help us expand food service and convenience store options in Franklin.


For example, an old house is immediately behind CEFCO’s bigger Franklin store. It might be demolished to make way for expanded food offerings at this existing CEFCO. Additional parking is available on the side street.


In recent years, two different local investor groups have approached Sonic and received favorable responses about building a stand-alone franchise Sonic in Franklin. With CEFCO now partnering with Sonic to offer its products in your stores, maybe these two complementary activities could be combined. While Sonic is one option, CEFCO might bring Huddle House, Carl Jr.’s, or Fresh Eats Café offerings to our town.


Just like some of your company’s newest and largest stores, a convenient Franklin location would serve your proven, strong, and loyal local customer base well by:


  • Creating pleasant shopping and dining experiences,
  • Providing an updated layout and design,
  • Offering a wider assortment of food and other offerings,
  • Generating greater income for CEFCO and its restaurant partners, and 
  • Generating greater sales tax revenues for the City of Franklin.

Several other key parcels of high visibility W US79 highway frontage are still available inside the Franklin city limits. These are near the high school, new jail site, nursing home, downtown, and Robertson County Courthouse. For greater accessibility and safety, the city is trying to get the highway turning lane extended all the way from Cook’s Lane through town. 


Franklin is in the shadow of Texas A&M and convenient to everything in central Texas. TxDOT estimates that US79 in Franklin gets upwards of 7,800 vehicles per day (that is some 2.8 million vehicles per year). Using TxDOT’s estimated average of 2.5 people per vehicle, this means that some 7 million potential vehicular customers travel US79 through Franklin a year! 


These conservative weekday motorist estimates are far greater on Aggie event and holiday weekends. What’s more, traffic on this highway is projected to continue to steadily increase in the years ahead. 


Don’t let Franklin’s modest population of 1,594 fool you. Greater Franklin is much bigger and possesses far greater economic potential than might be obvious to the casual observer. Consider the following:


  • Franklin’s 413 square mile school district (larger geographic area than the county’s other four school districts combined) attracts 1,200 students to one of three Franklin ISD campuses every school day. Approximately 60% of the total enrollment of Franklin High School, Franklin Middle School, and Roland Reynolds Elementary School lives outside the Franklin city limits and rides the bus to/from school. 5,441 voters reside in this massive school district. In addition to students, teachers, administrators, parents, grandparents, friends, and neighbors from far-flung locations in the county often take kids to/from school, attend school functions, and otherwise attend to students’ needs. 
  • Franklin ISD’s multi-million-dollar Ranch Community Park attracts Texas Premier and ASE baseball tournaments most weekends Spring through Summer. Then, every two years, Franklin hosts National Little Dribblers’ Tournaments that fill hotels and restaurants within a fifty-mile radius for almost a week.
  • Franklin and its environs have become home to Robertson County’s and north of Bryan/College Station’s residential housing boom. With residents attracted to its bucolic setting and exemplary school district, new homes on in-town parcels, out-of-town parcels, and one of seven recent subdivisions surrounding Franklin bring-in more and more residents.
  • Only 25 miles away, Texas A&M events (football games, NCAA tournaments, parents’ weekends, orientations, graduations, fire schools, etc.) draw visitors to our area.
  • Franklin’s Pridgeon Center routinely hosts gatherings that attract small to large groups of visitors to town for each event.
  • Franklin’s Drive-Thru Safari frequently attracts children and other family members to town. 
  • As the seat of Robertson County government, a recently renovated courthouse daily houses 125+ employees from around the county. They are in Franklin on weekdays to serve the countless numbers of customers courthouse activities draw to town. What’s more, an impressive new justice center/jail is being built on US79 in Franklin. These county-owned structures will be the two largest and busiest office buildings in Robertson County.
  • According to July 2017 US Census estimates, Robertson County has 17,203 residents. 
  • The City of Franklin routinely pulls in sales tax revenues comparable to other Texas towns twice its size. (~$430,000 a year)
  • 77856’s estimated median household income in 2016: $34,910. Estimated per capita income in 2016: $17,463.
  • Compare Franklin’s reasonable local tax rates to other jurisdictions. Robertson County = 0.48500; Robertson County Emergency Services District = 0.08510; City of Franklin = 0.045326; Franklin ISD = 1.23000. 
  • Reasonable electricity and water rates are also available. Franklin is respectively served by Entergy and City of Franklin; nearby rural areas are served by Navasota Valley Electric and Robertson County Water Supply.

Major nearby employers include: 


  • Union Pacific,
  • Luminant’s Oak Grove Power Plant (the flagship of this company),
  • Luminant’s Kosse Mine, 
  • Jewett’s Nucor Steel, 
  • Sanderson Farms’ Easterly Feed Mill, 
  • Kiewit’s Walnut Creek Mine,
  • Kiewit’s Twin Oaks Power Plant, 
  • Franklin ISD,
  • Robertson County, and 
  • GATX’s longtime, and currently expanding, rail car maintenance facility.

Note: Both power plants routinely bring-in large numbers of routine maintenance shut-down and other contractors.


Nearby major regional economic development projects include:


  • Union Pacific’s mega Brazos Yard (north of nearby Mumford, the state’s largest, $750 million, railroad classification yard). An estimated 1,500 temporary construction workers over a four-year period have already started building this yard. With transfers and new hires, an estimated 350 local jobs will result; and
  • National Gypsum’s proposed wallboard plant just north of nearby Calvert (65 full-time jobs and several hundred temporary construction workers).

Temporary workers from the above are in addition to the farmers, ranchers, chicken-raisers, hog, deer, and other hunters, fishermen who come from or are attracted to our bucolic agricultural setting. 


Once a hotbed of oil and gas exploration activities, countless existing wells are still routinely serviced nearby. Renewed oil and gas exploration and drilling is likely. 


Franklin has several hotels that routinely increase the numbers of people in town. These include: Franklin Town Center Best Western (51 rooms), Franklin Inn & Suites (41), Franklin Pioneer Motel (6). Several nearby RV parks (RV Relay Station, Central Texas RV Park, BAR-NEL RV Park) and other accommodations (7th Inning Stretch Cabins, ITLDO Ranch, Weekend Veranda Country Cabins) help serve visitor needs.


Along with a Subway restaurant, Franklin’s other commercial enterprises include: Wells Fargo Bank, South Star Bank, Robertson County Bank, Farmers State Bank, Love Abstract & Title, Robertson County Title, Health Point Family Clinic, Franklin Nursing Home, William J. Baxter, DDS, Elms Orthodontics, Robertson County Emergency Medical Services, Franklin Food Pantry, (a) Smitherman, (b) Foreman, (c) Palmos, Russ, McCullough, & Russ law firms, Franklin Supermarket, Knuckleheads, Standley’s Feed & Hardware, The Lube Exchange, 2 CEFCO’s, Lion’s Den convenience store, Dollar General, Pizza Hut, Amigo’s y Familia, The Gym, Louie’s Ice House, Dairy Queen, Horseshoe Café, GooRoo’s Wood Fired Pizza and Taco Street occasional food trucks, Duffey Drug, Radio Shack, Franklin Auto Supply (NAPA), Dragonfly Day Care, (a) Leamon, (b) Captiva, (c) White & Associates, (d) Texas Land Company, and (e) Franklin Realty, Owen & Ceme, Lone Star Tanning, Magic Nails, Country Flowers & Gifts, Leap of Faith Design, Dianne’s Mini Shoppe, Mullinix Dozing, USDA county office, and Franklin Body Shop & Garage. 


Nearby, but outside the city limits, are: New Baden General Store & Restaurant, Mud Creek Country Store, Blue Moon BBQ, Owensville Store, Bald Prairie Store, Camp Creek Store, Rocken S Saloon, Dixie Café, Chicken Express, BCS Automotive & Welding, J&S Tire Center, Moonlight Energy Services, Country Life Equipment Co., Lamar Spikes Dozer, Robertson County Farm Bureau, Xtreme Fitness/Cheer/Tumbling, RV Relay Station, Mini-Storage, Navasota Valley Electric, and Robertson County Water Supply. Since these nearby enterprises draw from the same customer pool, Franklin’s sales tax revenues would obviously be far greater were these entities inside the city limits. 


Franklin offers one-stop service to your company for finding the most convenient location and obtaining a variety of economic development incentives. We look forward to helping CEFCO expand its offerings within the Franklin city limits. 


To schedule a visit, ask questions, or make comments, please contact:


William Kent Brunette

Franklin Economic Development Consultant

Cell: 979.820.0066

Facebook: @robcotx

E-Mail: brunette@robcotx.com


Proposal Mailed To:

Raymond Smith

Chief Retail Officer - Marketing

CEFCO Convenience Stores

6261 Central Pointe Parkway

Temple, Texas 76502

PO Box 1287

Temple, Texas 76503

254.791.0009

AN EXPANDED DOLLAR GENERAL STORE IS NEEDED IN FRANKLIN

NOTE:  Since Dollar General's current Franklin location has a lease expiration of July 2024, it cannot entertain moving to a bigger Franklin store at this time.


Since its opening, Franklin, Texas’ Dollar General Store has been a consistent performer. Now with merchandise shelves over-flowing, goods stacked to the ceiling, cramped sales floor, limited storage space, sales racks outside, and occasional varmint infestations, the City of Franklin respectfully encourages Dollar General to relocate this profitable store to a much more spacious stand-alone location nearby on high visibility US79. 


We are particularly concerned that due to the above, large numbers of Franklin and Robertson County residents now appear to be shopping at Marquez’s new Family Dollar store.


Just like some of your company’s newest and largest stores (e.g., Somerville & Luling), such an expanded store would serve your proven, strong, and loyal local customer base well by:


  • Creating a much more pleasant shopping experience,
  • Providing an updated layout and design,
  • Offering a wider assortment of merchandise, and
  • Generating greater income for Dollar General and greater sales tax revenues for the city.

Several key parcels of high visibility W US79 highway frontage are still available inside the Franklin city limits. These are near the high school, new jail site, nursing home, downtown, Robertson County Courthouse, and Dollar General’s existing location. For greater accessibility and safety, the city is trying to get the turning lane extended all the way from Cook’s Lane through town. 


Franklin is in the shadow of Texas A&M and convenient to everything in central Texas. TxDOT estimates that US79 in Franklin gets upwards of 7,800 vehicles per day (that is some 2.8 million vehicles per year). Using TxDOT’s estimated average of 2.5 people per vehicle, this means that some 7 million potential vehicular customers travel US79 through Franklin a year! 


These weekday motorist estimates are far greater on Aggie event and holiday weekends. What’s more, traffic on this highway is projected to continue to steadily increase in the years ahead. 


Don’t let Franklin’s modest population of some 1,600 fool you. Greater Franklin is much bigger and possesses far greater economic potential than might be obvious to the casual observer. Consider the following:


  • Franklin’s 413 square mile school district (larger geographic area than the county’s other four school districts combined) attracts 1,200 students to one of three Franklin ISD campuses every school day. Approximately 60% of the total enrollment of Franklin High School, Franklin Middle School, and Roland Reynolds Elementary School lives outside the Franklin city limits and rides the bus to school. 5,441 voters reside in this massive school district. In addition to students, teachers, administrators, parents, grandparents, friends, and neighbors from far-flung locations in the county often take kids to/from school, attend school functions, and otherwise attend to students’ needs. 
  • Franklin ISD’s multi-million-dollar Ranch Community Park attracts Texas Premier and ASE baseball tournaments most weekends Spring through Summer. Then, every two years, Franklin hosts National Little Dribblers’ Tournaments that fill hotels and restaurants within a fifty-mile radius for almost a week.
  • Franklin and its environs have become home to Robertson County’s and north of Bryan/College Station’s residential housing boom. With residents attracted to its bucolic setting and exemplary school district, new homes on in-town parcels, out-of-town parcels, and one of seven recent subdivisions surrounding Franklin bring-in more and more residents.
  • Only 25 miles away, Texas A&M events (football games, NCAA tournaments, parents’ weekends, orientations, graduations, fire schools, etc.) routinely draw visitors to our area.
  • Franklin’s Pridgeon Center routinely hosts gatherings that attract small to large groups of visitors to town for each event.
  • Franklin’s Drive-Thru Safari frequently attracts children and other family members to town. 
  • As the seat of Robertson County government, a recently renovated courthouse daily houses 125+ employees from around the county. They are in Franklin on weekdays to serve the countless numbers of customers courthouse activities draw to town. What’s more, an impressive new justice center/jail is being built on US79 in Franklin. These county-owned structures will be the two largest and busiest office buildings in Robertson County.
  • According to July 2017 US Census estimates, Robertson County has 17,203 residents. 
  • The City of Franklin routinely pulls in sales tax revenues comparable to other Texas towns twice its size. (~$430,000 a year)
  • 77856 zip code’s estimated median household income in 2016: $34,910. Estimated per capita income in 2016: $17,463.
  • Compare Franklin’s reasonable local tax rates to other jurisdictions. Robertson County = 0.48500; Robertson County Emergency Services District = 0.08510; City of Franklin = 0.045326; Franklin ISD = 1.23000. 
  • Reasonable electricity and water rates are also available. Franklin is respectively served by Entergy and City of Franklin; nearby rural areas are served by Navasota Valley Electric and Robertson County Water Supply.

Major nearby employers include: 


  • Union Pacific,
  • Luminant’s Oak Grove Power Plant (the flagship of this company),
  • Luminant’s Kosse Mine, 
  • Jewett’s Nucor Steel, 
  • Sanderson Farms’ Easterly Feed Mill, 
  • Kiewit’s Walnut Creek Mine,
  • Kiewit’s Twin Oaks Power Plant, 
  • Franklin ISD,
  • Robertson County, and 
  • GATX’s longtime, and currently expanding, rail car maintenance facility.

Note: Both power plants routinely bring-in large numbers of routine maintenance shut-down and other contractors.


Nearby major regional economic development projects include:


  • Union Pacific’s mega Brazos Yard (north of nearby Mumford, the state’s largest, $750 million, railroad classification yard). An estimated 1,500 temporary construction workers over a four-year period have already started building this yard. With transfers and new hires, an estimated 350 local jobs will result; and
  • National Gypsum’s proposed wallboard plant just north of nearby Calvert (65 full-time jobs and several hundred temporary construction workers).

Temporary workers from the above are in addition to the farmers, ranchers, chicken-raisers, hog, deer, and other hunters, fishermen who come from or are attracted to our bucolic agricultural setting. 


Once a hotbed of oil and gas exploration activities, countless existing wells are still routinely serviced nearby. Renewed oil and gas exploration and drilling is likely. 


Franklin has several hotels that routinely increase the numbers of people in town. These include: Franklin Town Center Best Western (51 rooms), Franklin Inn & Suites (41), Franklin Pioneer Motel (6). Several nearby RV parks (RV Relay Station, Central Texas RV Park, BAR-NEL RV Park) and other accommodations (7th Inning Stretch Cabins, ITLDO Ranch, Weekend Veranda Country Cabins) help serve visitor needs.


Along with the Dollar General Store, Franklin’s commercial enterprises include: Wells Fargo Bank, South Star Bank, Robertson County Bank, Farmers State Bank, Love Abstract & Title, Robertson County Title, Health Point Family Clinic, Franklin Nursing Home, William J. Baxter, DDS, Elms Orthodontics, Robertson County Emergency Medical Services, Franklin Food Pantry, (a) Smitherman, (b) Foreman, (c) Palmos, Russ, McCullough, & Russ law firms, McCauley Funeral Home, Franklin Supermarket, Knuckleheads, Standley Feed & Hardware, The Lube Exchange, 2 CEFCO’s, Lion’s Den convenience store, Pizza Hut, Amigo’s y Familia, The Gym, Louie’s Ice House, Dairy Queen, Horseshoe Café, GooRoo’s Wood Fired Pizza and Taco Street occasional food trucks, Duffey Drug, Radio Shack, Franklin Auto Supply (NAPA), Dragonfly Day Care, (a) Leamon, (b) Captiva, (c) White & Associates, (d) Texas Land Company, and (e) Franklin Realty, Owen & Ceme, Lone Star Tanning, Magic Nails, Country Flowers & Gifts, Leap of Faith Design, Dianne’s Mini Shoppe, Mullinix Dozing, USDA county office, and Franklin Body Shop & Garage. 


Nearby, but outside the city limits, is Navasota Valley Electric Co-op, New Baden General Store & Restaurant, Mud Creek Country Store, Owensville Store, Bald Prairie Store, Camp Creek Store, Blue Moon BBQ, Rocken S Saloon, Dixie Café, Chicken Express, BCS Automotive & Welding, J&S Tire Center, Moonlight Energy Services, Country Life Equipment Co., Lamar Spikes Dozer, Robertson County Farm Bureau, Xtreme Fitness/Cheer/Tumbling, RV Relay Station, Mini-Storage, and Robertson County Water Supply. Franklin’s sales tax revenues would obviously be far greater were these entities in the city limits. 


Franklin offers one-stop service to your company for finding the most convenient location and obtaining a variety of economic development incentives. We look forward to helping your company expand the Dollar General Store within the Franklin city limits. 


To schedule a visit, ask questions, or make comments, please contact:


William Kent Brunette

Franklin Economic Development Consultant

Cell: 979.820.0066

Facebook: @robcotx

E-Mail: brunette@robcotx.com


Proposal Mailed To:

Dan Nieser

Senior Vice President

Real Estate & Store Development

Dollar General Corporation

100 Mission Ridge

Goodlettsville, TN 37072

615.855.4000

BLUE MOON BBQ PROPOSAL

NOTE:  After in-person discussions about this proposal, Blue Moon BBQ is very happy with its current location.  It is available to do special event caterings in Franklin & elsewhere.  


The City of Franklin encourages BLUE MOON BBQ to come to our town.


Every spring through summer, Franklin, Texas’ impressive, multi-million-dollar Ranch Community Park is booked solid with weekend Texas Premier and American Sporting Events baseball tournaments. These attract large numbers of players, coaches, parents, grandparents, siblings, and others to Franklin. Biennial national Little Dribblers’ tournaments do likewise and always swamp local hotels and restaurants. 


While having these sporting activities in Franklin is very exciting, our small town has precious few eating places to accommodate visitors and locals in the Franklin city limits. We are, therefore, anxious to expand available local in-town food service options. 


A convenient Franklin location would serve an existing and changing, proven, strong, and local customer base well by:


  • Creating pleasant dining experiences,
  • Increasing Franklin’s dining options,
  • Generating income for BLUE MOON BBQ, and 
  • Generating greater sales tax revenues for the City of Franklin.

Several buildings (Louie’s Ice House, Smith Cleaners, and others) are available to purchase or lease in downtown Franklin. On the courthouse square, these properties are convenient to The Ranch Community Park, highway traffic, local schools, new jail site, nursing home, and Robertson County Courthouse.


Franklin is in the shadow of Texas A&M and convenient to everything in central Texas. TxDOT estimates that US79 in Franklin gets upwards of 7,800 vehicles per day (that is some 2.8 million vehicles per year). Using TxDOT’s estimated average of 2.5 people per vehicle, this means that some 7 million potential vehicular customers travel US79 through Franklin a year! 

These conservative weekday motorist estimates are far greater on Aggie event and holiday weekends. What’s more, traffic on this highway is projected to continue to steadily increase in the years ahead. 


Don’t let Franklin’s modest population of 1,594 fool you. Greater Franklin is much bigger and possesses far greater economic potential than might be obvious to the casual observer. Consider the following:


  • Franklin’s 413 square mile school district (larger geographic area than the county’s other four school districts combined) attracts 1,200 students to one of three Franklin ISD campuses every school day. Approximately 60% of the total enrollment of Franklin High School, Franklin Middle School, and Roland Reynolds Elementary School lives outside the Franklin city limits and rides the bus to/from school. 5,441 voters reside in this massive school district. In addition to students, teachers, administrators, parents, grandparents, friends, and neighbors from far-flung locations in the county often take kids to/from school, attend school functions, and otherwise attend to students’ needs. 
  • Franklin ISD’s multi-million-dollar Ranch Community Park attracts Texas Premier and ASE baseball tournaments most weekends Spring through Summer. Then, every two years, Franklin hosts National Little Dribblers’ Tournaments that fill hotels and restaurants within a fifty-mile radius for almost a week.
  • Franklin and its environs have become home to Robertson County’s and north of Bryan/College Station’s residential housing boom. With residents attracted to its bucolic setting and exemplary school district, new homes on in-town parcels, out-of-town parcels, and one of seven recent subdivisions surrounding Franklin bring-in more and more residents.
  • Only 25 miles away, Texas A&M events (football games, NCAA tournaments, parents’ weekends, orientations, graduations, fire schools, etc.) draw visitors to our area.
  • Franklin’s Pridgeon Center routinely hosts gatherings that attract small to large groups of visitors to town for each event.
  • Franklin’s Drive-Thru Safari frequently attracts children and other family members to town. 
  • As the seat of Robertson County government, a recently renovated courthouse daily houses 125+ employees from around the county.  They are in Franklin on weekdays to serve the countless numbers of customers courthouse activities draw to town. What’s more, an impressive new justice center/jail is being built on US79 in Franklin. These county-owned structures will be the two largest and busiest office buildings in Robertson County.
  • According to U.S. Census estimates, Robertson County has 17,203 residents. 
  • The City of Franklin routinely pulls in sales tax revenues comparable to other Texas towns twice its size. (~$430,000 a year)
  • 77856’s estimated median household income in 2016: $34,910. Estimated per capita income in 2016: $17,463.
  • Compare Franklin’s reasonable local tax rates to other jurisdictions. Robertson County = 0.48500; Robertson County Emergency Services District = 0.08510; City of Franklin = 0.045326; Franklin ISD = 1.23000. 
  • Reasonable electricity and water rates are also available. Franklin is served by Entergy and City of Franklin respectively; nearby rural areas are served by Navasota Valley Electric and Robertson County Water Supply.

Major nearby employers include:


  • Union Pacific,
  • Luminant’s Oak Grove Power Plant (the flagship of this company),
  • Luminant’s Kosse Mine, 
  • Jewett’s Nucor Steel, 
  • Sanderson Farms’ Easterly Feed Mill, 
  • Kiewit’s Walnut Creek Mine,
  • Kiewit’s Twin Oaks Power Plant, 
  • Franklin ISD,
  • Robertson County, and 
  • GATX’s longtime, and currently expanding, rail car maintenance facility.

Note: Both power plants routinely bring-in large numbers of routine maintenance shut-down and other contractors.


Nearby major regional economic development projects include:


  • Union Pacific’s mega Brazos Yard (north of nearby Mumford, the state’s largest, $650 million, railroad classification yard). An estimated 1,500 temporary construction workers over a four-year period have already started building this yard. With transfers and new hires, an estimated 350 local jobs will result; and
  • National Gypsum’s proposed wallboard plant just north of nearby Calvert (65 full-time jobs and several hundred temporary construction workers).

Temporary workers from the above are in addition to the farmers, ranchers, chicken-raisers, hog, deer, and other hunters, fishermen who come from or are attracted to our bucolic agricultural setting. Once a hotbed of oil and gas exploration activities, countless existing wells are still routinely serviced nearby. Renewed oil and gas exploration and drilling is likely. 

Franklin has several hotels that routinely increase the numbers of people in town. These include: Franklin Town Center Best Western (51 rooms), Franklin Inn & Suites (41), Franklin Pioneer Motel (6). Several nearby RV parks (RV Relay Station, Central Texas RV Park, BAR-NEL RV Park) and other accommodations (7th Inning Stretch Cabins, ITLDO Ranch, Weekend Veranda Country Cabins) help serve visitor needs.


Franklin’s other commercial enterprises include: Wells Fargo Bank, South Star Bank, Robertson County Bank, Farmers State Bank, Love Abstract & Title, Robertson County Title, Health Point Family Clinic, Franklin Nursing Home, William J. Baxter, DDS, Elms Orthodontics, Robertson County Emergency Medical Services, Franklin Food Pantry, (a) Smitherman, (b) Foreman, (c) Palmos, Russ, McCullough, & Russ law firms, Franklin Supermarket, Knuckleheads, Standley’s Feed & Hardware, The Lube Exchange, 2 CEFCO’s, Lion’s Den convenience store, Dollar General, Pizza Hut, Subway, Amigo’s y Familia, The Gym, Louie’s Ice House, Dairy Queen, Horseshoe Café, GooRoo’s Wood Fired Pizza and Taco Street occasional food trucks, Duffey Drug, Radio Shack, Franklin Auto Supply (NAPA), Dragonfly Day Care, (a) Leamon, (b) Captiva, (c) White & Associates, (d) Texas Land Company, and (e) Franklin Realty, Owen & Ceme, Lone Star Tanning, Magic Nails, Country Flowers & Gifts, Leap of Faith Design, Dianne’s Mini Shoppe, Mullinix Dozing, USDA county office, and Franklin Body Shop & Garage. 


Nearby, but outside the city limits, are:  New Baden General Store & Restaurant, Mud Creek Country Store, Owensville Store, Bald Prairie Store, Camp Creek Store, Rocken S Saloon, Dixie Café, Chicken Express, Robertson County Veterinary Clinic, Dr. Alicia Hogan’s Mobile Vet Clinic, BCS Automotive & Welding, J&S Tire Center, Moonlight Energy Services, Country Life Equipment Co., Lamar Spikes Dozer, Robertson County Farm Bureau, Xtreme Fitness/Cheer/Tumbling, RV Relay Station, Mini-Storage, and Robertson County Water Supply. Franklin’s sales tax revenues would obviously be far greater were these entities inside the city limits. 


Franklin offers one-stop service to BLUE MOON BBQ for obtaining a variety of economic development incentives. We look forward to helping BLUE MOON open within the Franklin city limits. 


To schedule a visit, ask questions, or make comments, please contact:


William Kent Brunette

Franklin Economic Development Consultant

Cell: 979.820.0066

Facebook: @robcotx

E-Mail: brunette@robcotx.com


Proposal sent to:

Rick and Toni Moon

Blue Moon BBQ

18746 E OSR

Edge, Texas 77859

979.549.4800

bluemoonbbqtexas.com 

e-mail: 

HEARNE BAYMONT INN EXPANSION PROPOSAL

Robertson County Economic Development & Crossroads Reports (RCED&CR) offers one-stop service to Wyndham/Baymont for obtaining a variety of economic development incentives to upgrade and/or expand the Baymont Inn within the Hearne city limits. 


Several years ago, Oak Tree/TR Lodging Enterprises/SUNONE responded to a similar request and built a 24-room extension to their Hearne hotel on combined TX6/US79. Today, RCED&CR respectfully requests Wyndham/Baymont to consider the following:


  • Union Pacific’s mega Brazos Yard (north of nearby Mumford, the state’s largest, $750 million, railroad classification yard) is bringing an estimated 1,500 temporary construction workers over a four-year period (many have already started building this yard). With transfers and new hires, an estimated 350 full-time local jobs will result;
  • National Gypsum has proposed to build a wallboard plant just north of nearby Calvert (80 full-time jobs and several hundred temporary construction workers); 
  • GATX is expanding its longtime Hearne facility;
  • Enterprise, Magellan, and Valero are both building pipelines through Hearne;
  • FEMA is using Hearne Municipal Airport as a used trailer storage yard;
  • A new Robertson County jail is being built, bringing contractors to the county; 
  • Franklin’s Ranch and Little Dribblers tournaments routinely attract overnight visitors; and
  • Highway traffic on combined TX6/US79 continues to grow exponentially.

For years on end, visiting railroaders have complained about the cleanliness of Hearne’s Oak Tree Inn, now Wyndham/Baymont. Because of these long-standing problems, UP’s labor union reputedly wants to abandon the Hearne hotel (and its recurring problems) and move its lodging activities to Bryan/College Station. After all, UP’s under-construction Brazos Yard is equi-distant to Hearne and BCS. 


Moving accommodations activities elsewhere would be devastating to Hearne’s and Robertson County’s economies. As they spend money eating and shopping locally, railroaders have been our life-blood for decades. Why doesn’t Wyndham/Baymont just fix these on-going problems rather than risk losing this business to a hotel in another town? 


Franklin, Hearne, Robertson County and Baymont are all in this together. While the new railyard is a regional economic development, it is IN Robertson County. Local businesses are hoping to reap some of the benefits of its presence in our midst. This includes having some of the temporary workers staying in local accommodations and spending money in Hearne and Franklin. In the long term, RCED&CR is confident that many permanent employees will consider moving into Franklin’s highly respected ISD and its seven housing subdivisions. 


Baymont’s railroader customers are Robertson County’s lynch-pin (person or thing vital to an enterprise or organization). If temporary accommodations lure them to BCS, Caldwell, or elsewhere, many railroaders WILL LIKELY NOT spend money in or ever consider relocating to Robertson County. 


To this end, RCED&CR respectfully requests that:


  • Immediate action be taken to gut and refurbish all of the original rooms in the “A” and “B” wings (except for the recent 24-room addition);
  • An on-going and thorough maintenance routine be established;
  • Another, larger, fourth expansion wing be added at the rear of the property. An l-shaped, two-story, 50-room wing could easily be added on property already owned by Wyndham/Baymont;
  • A swimming pool and small recreation area (BBQ pits and picnic tables) might be added to attract the many families that are travelling through or attending Franklin Ranch/Little Dribbler events;
  • Wyndham/Baymont might consider refurbishing a vacant Hearne nursing home as an additional UP-employee or UP-contractor rooming house; and
  • At busy times, Wyndham/Baymont refer over-flow to Franklin’s hotels.

About Hearne


UP’s first “Train Town” in Texas, Hearne has the endpoints of seven different UP subdivisions in or near it. Our city has enjoyed a long and mutually beneficial relationship with the Oak Tree Inn, Union Pacific, and its predecessor railroads. 


The City of Hearne greatly appreciates the Oak Tree’s many contributions over the past twenty or so years (construction completed in January, 1999). UP and its predecessor railroads have been good Hearne corporate citizens for the past 140+ years. A long-time accommodations host to countless railroaders, Hearne was established in the 1870s at the crossroads of the International & Great Northern and Houston & Texas Central. 


While UP and Hearne’s Oak Tree Inn (now Baymont) benefit from Texas’ firmly-entrenched, statewide, 30-day exception to state and local hotel/motel taxes, Hearne and Robertson County fully recognize the indirect sales tax benefits of having railroad employees visiting our city on a constant basis.


Why Hearne?


There are multiple reasons for Wyndham/Baymont to remain and expand in Hearne. Consider the following:


  • Before the recent collaboration with Wyndham/Baymont, Oak Tree planned to remove existing storage sheds on its Hearne property and build yet another wing;
  • A vacant Hearne nursing home could easily be converted into an additional railroad crew rooming house (just like UP’s existing facility in Taylor);
  • Already home to the Wyndham/Baymont, Hearne is only a handful of miles and minutes away from UP’s new railroad classification yard on the Hearne side of Mumford. Hearne is close enough for transport of railroaders, but just far enough away from a busy yard when rest matters;
  • In a convenient location, Hearne (pop. 5,000) is the biggest town in Robertson County;
  • Hearne’s existing Oak Tree Inn (141 rooms), Holiday Inn Express & Suites (64), and Budgetel Inn & Suites (51) are clustered together and now accommodate railroaders and some overflow. Hearne's extended-stay hotel (44, 2-bdrm suites with kitchens & baths) added  to room availability. Nearby Franklin (which is 12 miles due east of Hearne) has two additional overflow hotels, Best Western (41), Franklin Inn & Suites (51);
  • Hearne offers readily-available and recently-upgraded infrastructure (water, sewer, electricity, natural gas, internet fiber, 4G mobile device reception, trash hauling). Much of this infrastructure runs down combined TX6/US79 in front of   the Baymont Inn; and
  • Hearne offers the greatest access to Robertson County’s workforce.

If your hotel is interested in accommodating both railroad and non-railroad walk-in and advance reservation customers –


  • A recent hotel feasibility study shows that Hearne can easily support another new hotel. This study doesn’t even take into account the major influx of Oak Tree’s railroader customers; 
  • Hearne offers the greatest numbers of potential highway customers. TxDOT conservatively estimates that 21,000+ vehicles a day travel combined TX6/US79 through Hearne. US190 also comes through Hearne. Vehicle numbers and local hotel stays rise significantly (1) for Texas A&M events (e.g., football games, graduations, parents’ days, orientations, TEEX fire-fighter training schools, SEC & NCAA tournaments), and (2) when the impressive new multi-million dollar Franklin ISD Ranch frequently hosts student tournaments;
  • Hearne is equidistant to three power plants and coal mines (Oak Grove/Kosse north of Franklin, Twin Oaks/Walnut Creek between  Bremond & Calvert, and Sandy Creek outside of Riesel) which routinely bring equipment vendors and hundreds of yearly shut-down crews to Hearne;
  • Oil & gas exploration, production, and transmission crews frequently come to town since Hearne has been the center of a major play that stretches from Madison to Milam counties; and
  • Hearne is about ten miles away from a soon-to-be-constructed wallboard plant that will be built just north of neighboring Calvert.

Hearne vs. any FM50 locations between US79 and TX21


Rather than building an expensive new FM50 town from scratch, Hearne represents the best way to serve diverse UP, hotel, and railroader needs. Potential drawbacks of an FM50 location include: 


  • Unavailability of land for non-railroad development. Wealthy Brazos River Bottom farmers are fighting to keep as much of their farmlands as possible. Even if any land were available, an FM50 retail, hotel, or residential development is not financially viable since its cost would be prohibitive. Years of property acquisition haggling and/or litigation should be expected;
  • Unlike FM50 which lacks ANY retail development between US79 and TX21, Hearne already has a wide variety of restaurants. Chains include: 2 McDonald’s, Pizza Hut/Wing Street, Sonic, Subway, Dairy Queen, Golden Chick, Chicken Express, and Penny’s. Local eateries include: AMAs, Dixie, Amigos, El Alamo, Toodies, Oxtail Factory, Seymore’s, Lewis BBQ, and 2 doughnut shops. Hearne also has the following: big Brookshire Brothers and Hearne Supermarkets; gas stations and convenience stores (including 24-hour CEFCO and Love’s); ATMs; two banks; two health clinics; Car Quest; and an ACE hardware store;
  • Given Hearne’s traffic counts, it would be a marketing marvel for an FM50-based facility to capture significant highway traffic when hordes of vehicles are already traveling through Hearne on TX6, US79, and US190;
  • When contrasted with FM50, which is a winding country road that is often clogged with slow moving farm equipment, Hearne benefits from being on TX6, US79, and US190 which are continually modernized as major traffic corridors through central Texas;
  • Unlike unincorporated areas of Robertson County where no local sales tax board assistance is available, Hearne’s aggressive Type A and B Sales Tax Boards stand ready to help with any additionally needed infrastructure and site improvements. Several recent projects have recently received 10-year, graduated, county property tax abatements;
  • Spearheaded by the Hearne Chamber of Commerce, RCED&CR’s streamlined “helping-hand” utilizes a cadre of local officials to help Wyndham/Baymont through Hearne’s Type A and B Sales Tax Boards, Hearne City Council, and Robertson County Commissioners Court.

A site visit graphically demonstrates why Hearne is the logical choice for railroader accommodations. After visiting our town and seeing first-hand all that it has to offer to UP and Wyndham/Baymont, we hope you will agree that Hearne is best situated to serve your diverse needs in the years to come. 


To schedule a visit, ask questions, or make comments, please contact:


William Kent Brunette

Robertson County Economic Development & Crossroads Reports

Hearne, Texas 77859

brunette@robcotx.com

979.820.0066


Proposal sent to:

Greg Giordano

Vice President – Brand Operations

Wyndham/Baymont

14 Sylvan Way

Parsipanny, New Jersey 07054

979.753.6600